Role: Art Direction & Technical Director
Brief: Dreamworld is a theme park situated on the Gold Coast in Queensland. It is Australia's largest theme park with over 40 rides and attractions, including five roller coasters.
The design and development team was tasked with creating a viral video campaign to promote a new attraction. The idea was to shoot a video and allow viewers to connect via facebook. After connection the video content would change to include pictures of them and their friends within the video in the form of labels and photographs.